What is Meditation?
“It’s what happy and successful people do,” I was told, when I first started learning about meditation and how to do it. The Dalai Lama and other Tibetan Buddhists believe that happiness is the actual goal of most people on earth. I started meditating in the nineteen nineties, when I was searching for strategies for overcoming work-based anxiety and depression, which were causing self-esteem issues for me. However, it wasn’t until more recently, after stopping full-time work, that I joined groups to enhance the practice and to go deeper into it.
Meditation has been around from time immemorial: first recorded in written texts from seven thousand years ago in China. While meditation has become linked mainly to Eastern cultures, it is integral to most spiritual paths, and basic to all major religions in some form or another.
Dr Ian Gawler of the Ian Gawler Foundation claimed to have been cured of cancer through meditation and dietary changes. He states that “No matter where in your life you want to see improvement, meditation can help. It does not matter what age you are, your culture or beliefs; meditation is for everyone and can provide you with great benefits, many of which have been scientifically confirmed. This simple, yet powerful mind training tool, can bring long-term improvement to your health, wellbeing, relationships and career.” Mindbody Mastery
How to meditate:
There are many different groups offering many different meditation practices. Here is an article outlining the main different types of meditation.
Simply put, you sit with your back erect, close your eyes, focus on your breath, and practise mindfullness. It takes time and continued practice to learn how to do this easily and comfortably, without being pulled around by speedy, agitated “monkey mind“.
- Sit or lie comfortably. You may even want to invest in a meditation chair.
- Close your eyes.
- Make no effort to control the breath; simply breathe naturally.
- Focus your attention on the breath and on how the body moves with each inhalation and exhalation.
Credits for the Mercedes Benz ad:
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz