Emotional Intelligence

Wikipedia gives a good overview of the term  Emotional Intelligence. But what are the implications for writers and others today?

I love this ad from Mercedes-Benz from Ads of the World  that seems to sum up the functions and importance of both sides of the brain. Which side do you think emotional intelligence is linked to? See credits for the ad below


Swedish “love coach”, Carolin Dahlman,  gave a presentation to our writers’ group around the idea of networking in order to be published.  Most of the large group of writers who attended were hoping to be published one day. Her message was that in this fast-moving world we need to self-promote through the internet and other technology at our disposal, and to go out and meet people and talk about our projects. Admittedly, she has found a saleable niche, in that many lonely people need her psychological know-how, and her skills for relating to others. At the same time, she knows how to self promote, loves what she does, and has boundless energy for doing so.

One of the questions was from a group member who saw himself as being highly intelligent. He claimed the supra-importance of IQ, intelligence quotient,  for a happy life. The speaker claimed that, in fact, intelligence can be an obstacle in a person’s search for “truth”. Carolin’s response was that “emotional intelligence” (EQ or EI) is far more important for finding love and happiness than IQ. She often meets intelligent men and women who are afraid of seeking out love (fearing commitment? emotional pain?) and who live a lonely life as a result.
Several people in the group pointed out examples of “idiot savants” (Remember “Rain Man” played by Dustin Hoffman?) who can calculate extraordinary sums in their head, but who can barely look after themselves. However, these are extreme examples of specifically gifted individuals within the “autism spectrum” , who do not score well on intelligence tests at all.
 Another definition of EQ is from Salovey and Mayer: “A form of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them, and to use this information to guide one’s thinking and actions.
Daniel Goleman, in his 1995 book Emotional Intelligence, identified 4 aspects of the concept as follows: Knowing your emotions; managing your own emotions; motivating yourself; managing relationships i.e. managing the emotions of others.

The fifth one is the hardest to achieve;  many parents will agree with this, as small children are naturally egotistical.

Credits for the ad:
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz

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